Tigers with Golden Arrow award
The goal of the nationwide campaign 'Don't let yourself be defined #odkryjswójcolor, was to make audiences aware that others should not be pigeonholed and defined without exploring and learning about their stories. The multi-channel activities promoting the Motorola Edge 30 Neo phone involved Polish artists of the younger generation - Margaret, Tymek and Natalia Nykiel - who, through their own stories, shared their world full of color, encouraging people to open up to the new, change patterns, not judge hastily and not close themselves off to what is different.
This is a historic moment for Tigers, as it is the first such award in the agency's eight-year history. Tigers has been working with Motorola for the past 3 years - the first joint award is the result of a close-knit team of Tigers and Motorola, and the tremendous trust and support the Tigers team received from the client for this project.
Three years ago, a Motorola Mobility (a Lenovo Company) tender came across my desk; at the time we were a social agency of a few people. We had no experience in technology, we didn't feel comfortable presenting in English, and we had no other well-known brands in our portfolio to boast about. Anna Staszynska saw potential in us and three years later our teams stood on the stage of Media Marketing Poland (MMP) to receive our first ever digital campaign award. And all this in a year when we told ourselves that we were moving into the city and would finally show off what we were doing with our clients.
- Karolina Kawska, CEO of Tigers, said.
This is only the first award, but certainly not the last by Tigers 🐅
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#Rrroar!