Market selection

The challenge was to find the right market that would openly respond to automation ideas. We tested 3 audiences and found those most interested in Automation House services.

Sales process audit

Given the company's ambitious sales goals, speed was key. Within 1 month, we participated in several sales meetings and quotation processes. Proposals were communicated directly to the owner.

Construction of the base

The construction of the database was based on the use of tools such as Snov.io. Each contact was personalized. The activity was conducted on a scale of about 2,000 B2B contacts.

Communication content construction and testing

We created 2 types of content. according to the motivation of the audience: goal-focused or problem-avoidance. As a result of testing, the campaign targeting the goal-focused group of salespeople generated twice as many interested people (leads) as the campaign targeting the problem-avoidance focus.

Implementation of the campaign

In 3 months of cooperation, we acquired more than 120 interested potential customers (leads), of which more than 50% translated into advanced sales conversations.