Huqiao
Case study.
- Audit of current sales methods
- Generating leads
Challenges
- Going international
- Lack of extensive sales experience in the team
Market selection
The company had several concepts for operations. Based on the founder's experience, we knew he had strong expertise in knowing the Chinese market. The company also had a partnership with one of the largest game development studios in Poland. Based on the owner's passions and the opinions of other shareholders, we chose a market segment such as game development.
Sales process audit
Given the company's ambitious sales goals, speed was key. Within 1 month, we participated in several sales meetings and quotation processes. Proposals were communicated directly to the owner.
Construction of the base
The construction of the database was based on the use of tools such as Snov.io. Each contact was personalized. Activities were conducted on a scale of about 500 contacts per month.
Communication content construction and testing
The communication was based on the use of the company's case studies. The first test segment was game development studios in Poland, and later foreign expansion began.
Implementation of the campaign
In 3 months of cooperation, we acquired more than 24 interested parties. The company believed in selling using cold mail. It now periodically uses E5M support.