Crystal Apps
Case study.
Customer:
Crystal Apps
Channels:
E-mail
Landing Page
Services:
- Reaching potential customers (generating leads) in the gamedev industry.
- Communication of the value of the development studio's VR services.
Challenges
- Little understanding of AR/VR potential.
- Lack of large and recognizable games in the client's portfolio.
- New market.
Market selection
The task was to find the services that would sell best. The company has experience in both building VR games and implementing marketing campaigns using CR.
Construction of the base
The construction of the database was based on the use of tools such as Snov.io. Each contact was personalized. Activities were conducted on a scale of about 500 contacts per month.
Communication content construction and testing
We created two types of content, depending on the service and target groups. As a result of testing, we achieved an 8-fold increase in results when contacting gamedev companies compared to the other segment of traditional businesses.
Implementation of the campaign
In 4 months of cooperation, we acquired more than 46 interested potential customers (leads), of which more than 30% translated into qualified leads.
Effects
6000
Size of the base
46
Number of leads
2
Number of industries tested
2
Number of industries tested
